Out of Africa

The journey towards setting up International Sports Management Africa Ltd (ISMA) began sometime in January 2006, as a reflection on the untapped opportunities within the African continent especially in the areas of sports and entertainment management. Unbelievable as it may sound, none of the major players in the management of the global sporting and entertainment industry has any presence in the sub-Saharan region.

Our foray into this challenging but dynamic industry is propelled by the vast abundance of natural but untapped human talents abounding in Nigeria, Ghana, Togo, Sierra Leon, Kenya, South Africa, Angola and Zambia to mention but a few countries in Africa. Situate these within the context of Africa playing host to the next FIFA Under 17 world cup in Nigeria (2008) and FIFA World cup in South Africa (2010) and you come to the realization that the latent potentials hitherto spoken of snowballs into marketing and infrastructural entrepreneurial opportunities. The pool of celebrated African footballers in the English Premier League, Eredivise (Holland), La Liga (Spanish), Bundesliga (Germany), Serie A (Italy), Ligue 1(French), Danish Superliga (Denmark), Turkcell Super League (Turkey) and Major League Soccer (American) and the undeniable success of African entertainment stars globally is equally a reflection of the amazing abundance of local talent that resides in the African continent.

The question though is: with the dearth of standard sporting infrastructure across Africa and the absence of equally reputable brand name/entity to create opportunities for exposure and management of the abounding, untapped and unaccessed talents on the continent, who or what entity is strategically positioned to create and offer an appropriate platform to harness, groom and provide excellent career management to the budding and existing African talent.

Enter, ISMA, a privately owned enterprise determined to become the leading network in the area of building capacity in African sports talent and entertainment management. At ISMA we have painstakingly strengthened our foundation by aligning with experienced individuals and organizations towards creating Africa’s leading sport and entertainment management company. Our vision is to establish an African institution of repute which will serve as a reference point for talent hunt, marketing and management to global industry players, African athletes and entertainers, corporate institutions, sporting federations and national governments.

In addition, ISMA will complement its incursion into the world of talent hunt, with sports infrastructural development for sporting activities such as football, athletics, boxing and basketball.

 We have assembled a crack team to realize our aspirations.

Join me as we redefine the future.

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Ikemefuna Mordi (CEO)